E-Club Programme on Topic"Inaugural Overview about the programme and Schemes of Ministry of MSME, Introduction to Digital marketing

 Guru Jambheshwar University of Science & Technology, Hisar

Five Day Management Development Programme organized on the theme "Digital Marketing" in GJUST

November 29, 2022

            

            A five day Management Development Programme on the theme "Digital Marketing" concluded in Guru Jambheshwar University of Science & Technology, Hisar. The event was organized by MSME Development Institute, Karnal, MSME Ministry, Govt of India in collaboration with Entrepreneurship Club under Training and Placement Cell of the University. Twenty five participants attended this programme. Prof. Baldev Raj Kamboj, Vice-Chancellor said that it is the need of the hour that students should work in the direction of Entrepreneurship for becoming job-givers and learning digital marketing is essential for the students. Prof. Avnesh Verma, Registrar congratulated the E-Club for holding this informative programme.

            The event started with welcome speech by Partap Singh, Director of Training and Placement Cell followed by overview about the programme and schemes of the Ministry of MSME by Rachna Tripathi, Asstt. Director, Branch MSME-DFO Bhiwani. She talked about various government schemes providing assistance to young entrepreneurs to promote the start-up culture in India.

            Gaurav Kumar, Resource person discussed facebook and twitter marketing and other tools like yellow pages, back link, content spinning, link exchange, criticism evaluation, social media scheduling, sentiment mining, google trends, google alerts and open source e-commerce platforms. Knowledge of various useful websites such as datastudio.google.com, www.digitalfish.com was also imparted to the participants.   Pramod Malik, Resource person talked about the importance of IPRs in generating wealth for its holders. He discussed various topics such as patents, copyrights, geographic indication of goods, cyber-squatting, trademarks, designs and layout designs of integrated circuits. 

            Dr. Rajiv Kumar, Faculty at Haryana School of Business provided knowledge about the content marketing & marketing strategies. Dr. Rakesh Kumar threw light on the importance of data-driven marketing decision ways of forecasting business for its clients by using AI and Machine learning. Then he talked about various topics such as email-marketing, e-commerce frameworks, various payment gateways, cyber security and security issues faced in using various technologies for marketing. Shiv Kumar discussed the blogs, on page optimization and off page optimization and various concepts such as cost-per-click, pay per click, indexing of websites by google, page rank, SEO techniques, google adword, keyword research etc.

            Pramod, C.A. delivered lectures on formation of Proprietor firms, Partnership firms, Limited Liability Partnership, Private Limited and Public companies. He explained the income tax, GST and related government policies. After this, the state government schemes Govt. Schemes for MSMEs were discussed by Mr. Raman Sharma.

            The program ended with certificate distribution ceremony in presence of Rachna Tripathi from MSME. Dr. Aditya Vir Singh, Assistant Director of T&P Cell presented vote of thanks. E-club coordinator Rahul, Co-Coordinator Roshni and members Rakesh, Rahul, Vidushi and Pragati managed the event successfully.